The Significance of Search Engines

By :Terence Nason

It is the search engines that ultimately get your website to the notice of the potential clients. When a topic is typed for search, practically directly, the search engine will separate through the millions of pages it has indexed about and present you with ones that match your subject. The look for matches is also ranked, so that the most related ones come primary. 

Remember that a potential client will most likely simply look at the opening 2-3 listings in the search results. So it does matter where your website come out in the search engine position. 

Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site. 

It is the Keywords that play an important role than any expensive online or offline advertising of your website. 

It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways: 

* The first option is they find their site through a search engine. 
* Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested. 
* Occasionally, they find a site by hearing about it from a friend or reading in an article. 

Thus it's obvious the most popular way to find a site, by search engine, represents more than 90 of the people looking for a website will use methods other than search engines. 

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don't forget that algorithms also give weightage to link population (number of web pages linking to your site). 

When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own. 

What do Subliminals Do for You?

By :Shane Butler

What is "Subliminal"? 

A subliminal message is a signal or message embedded in another medium, designed to pass below the normal limits of the human mind's perception. Like someone talking very quietly while you are listening to music or other sounds, or written words super-quickly flashing on a screen while you are watching something. These messages are unrecognizable by the conscious mind, but in certain situations can affect the subconscious mind and can negatively or positively influence subsequent later thoughts, behaviors, actions, attitudes, belief systems and value systems. 

Do subliminal messages really work? 

This has been debated for a long time. One of the early studies conducted by James Vicary in 1957 that demonstrated that consumers would buy more cola and popcorn by using subliminals in movies was later found to be fraudulent. Many opponents to the effectiveness of subliminals claimed this was evidence that they do not work. 

Since then further studies have been conducted which have proven that subliminal images can indeed influence the choice of a consumer, or the emotional state of an observer. 

Perhaps the most extreme example of the power of subliminal influence can be found in the work of Darren Brown, the famous English mind magician. In one show he demonstrated how with the correct use of emotional anchoring and subliminal triggering he was able to get some normal people to rob an armored van. 

Volume 29 of The Journal of Counseling Psychology, reports a study by Dr. Kenneth Parker, a psychologist at Queens College, New York. His study demonstrated the effectiveness of subliminals in an academic environment. He was able to have a test group achieve a significant improvement in academic performance and information retention against a control group with the use of subliminals before class started. 

From a more therapy based perspective Dr. Lloyd H. Silverman, a research psychologist from New York, has carried out extensive studies into subliminal effects in different therapeutic applications. These included improving or aggravating symptoms in schizophrenics as well as improving the success rates in those quitting smoking. 

In March of 2007 BBC News reported on the work of a London team of researchers at the UCL Institute of Cognitive Neuroscience who had identified, through brain scans, that the brain does indeed respond to subliminal influences. 

Speaking on behalf of the team, Dr Bahador Bahrami said: "What's interesting here is that your brain does log things that you aren't even aware of and can't ever become aware of. The brain is open to what's around it. So if there is 'spare capacity', in terms of attention, the brain will allocate that resource to subliminal activity." 

On their own, subliminal messages can have little or no effect unless there is a natural desire in the person receiving them to be influenced by them. Much the same as hypnosis by itself can't get someone to do what they really don't want to do. 

However, when used by a person with a desire for change, and when used in combination with other techniques as part of a complete program for change, subliminals can play an important role. 

What is the difference between subliminals and semi-subliminals? 

A true subliminal message is not registered by the conscious mind, even if it tries. A semi-subliminal message can be seen or heard by the conscious mind if it consciously tries to look at, or listen to it. 

Semi-subliminal learning can be very powerful. Speed readers have found that with proper training they are able to retain 80-90% comprehension of written material with little more than a brief glance at a page. 

Are subliminal's safe to use? 

Yes. In a review of the studies that have been conducted so far there has not been a report of negative side effects (with the exception of the deliberate aggravation of symptoms in Schizophrenics by Dr. Silverman). So long as the images and words you use are all positive there will be no unwanted results. 

How can I use subliminals for my own benefit? 

Choosing messages that are positive and have personal meaning to you may provide great results in improving behaviors and attitudes making it simpler to achieve your desires. Subliminals are used frequently around the world to assist people with a wide range of complaints and issues. 

The personal development guru, Anthony Robbins, has been a long time supporter of subliminal techniques, as well as NLP and Power Questions. 

Tiger Woods and Ruben Gonzalez (three time Olympian) are just two of many professional athletes that openly use subliminals to enhance their game. 

Many highly successful businessmen and women also use subliminals to give them an edge in business. 

And, as mentioned above, research has demonstrated the ability of subliminal messages and images to alter health related symptoms and emotional states. 

There are many companies and programs that provide subliminal audios and/or programs to help you make your own subliminals. The most comprehensive program available at this time is "My Desktop Therapist". You can download it for free at www.myDesktopTherapist.info . You can use this computer program to play semi-subliminal audios of your own voice (or another person), brainwave technology sounds, and/or music. You can program yourself with semi-subliminal messages (text) and semi-subliminal images which is great for doing a vision board. The innovative software can also do Hypnosis and EFT (Emotional Freedom Therapy) sessions. Then there's what some consider the greatest feature, the ability to play videos, including the "Mind Movies" that have been created and used by thousands. 

In addition to that, My Desktop Therapist does this on your screen, at whatever strength you choose, while you go about doing your other tasks on the computer so you can benefit from it all day. If you don't want to add any subliminals yourself you can use the complimentary improvement program that comes with it, or better yet, purchase the optional "Transformations" program that MDT offers after you download My Desktop Therapist. 

Subliminals can be very beneficial and fun. Go try some today and see more of the results you want as you continue to use them.